Service packages
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Foundation Kit
suggested for
Ideation/validation stage
goal
Minimum viable brand, message, and pitch to go global.
outcome
Appearing consistent, and having a deck to validate and capture attention.
Includes
Brand diagnosis
Positioning & message
Communication plan
Logo
Color palette
Typography
Graphic elements
Applications
Brand guide
Strategic presentation
One-pager
Landing page
Social media kit
Campaign creatives
Brand manifesto
Product demo
Motion identity
Content franchises

Traction Kit
suggested for
Traction stage
goal
Complete branding and materials for selling and presenting across channels.
includes
outcome
Solid brand identity, sales and lead generation materials, initial product assets.
Brand diagnosis
Positioning & message
Communication plan
Logo
Color palette
Typography
Graphic elements
Applications
Brand guide
Strategic presentation
One-pager
Landing page
Social media kit
Campaign creatives
Brand manifesto
Product demo
Motion identity
Content franchises

Growth Kit
suggested for
Growth stage
goal
Evolving the brand and scaling multichannel communication.
includes
outcome
Evolved brand, consistent communication across all channels, visual acquisition engine.
Brand diagnosis
Positioning & message
Communication plan
Logo
Color palette
Typography
Graphic elements
Applications
Brand guide
Strategic presentation
One-pager
Landing page
Social media kit
Campaign creatives
Brand manifesto
Product demo
Motion identity
Content franchises

Scale Kit
suggested for
Scale/corporate stage
goal
A complete and scalable visual and narrative system.
includes
outcome
A complete system ready for multiple markets, products and audiences. Brand, communication and motion assets built to scale with the operation.
Brand diagnosis
Positioning & message
Communication plan
Logo
Color palette
Typography
Graphic elements
Applications
Brand guide
Strategic presentation
One-pager
Landing page
Social media kit
Campaign creatives
Brand manifesto
Product demo
Motion identity
Content franchises
